Bulgari is a lavishly illustrated exploration of Italy's greatest jeweler. New photography and archival pictures trace the development of the Bulgari style, a distinctive look that has captivated royalty, movie stars, and others for more than a century. Since its start in Rome in 1884 - and throughout its years of expansion through shops from Los Angeles to New York, from Madrid and Athens to Jeddah and Hong Kong - the Bulgari firm has launched trends and revivals. In this volume, detailed chapters examine a range of successful innovations such as the easy-to-wear everyday jewels made with precious gems, the powerful modular units combined in repeating patterns, and the recent trademark Bulgari wristwatches.