In recent years, the beauty industry has shifted the conversation towards the individual in a way it hasnt done before. While people, and women in particular, have historically been enticed into this industry to achieve rather rigid ideals set by society, the current conversations brands and consumers are establishing embrace individuality and celebrate identity. From using makeup as a means to challenge gender, to the link between hairstyling and community-building, or the rituals of skincare as a form of self-care, we are rediscovering beauty as a way of defining who we are and what we value. Modern Beauty explores this shift from historical, scientific and journalistic perspectives, in a title that will not only appeal to industry insiders, but also to all those readers with an interest in feeling well in their own skin and letting the world know.